What is the primary focus of qualitative research methods in psychology?

Qualitative research methods in psychology primarily focus on investigating subjective experiences and perceptions. This approach seeks to understand how individuals make sense of their experiences, feelings, and thoughts. It emphasizes the depth and richness of data rather than the quantity, capturing the complexity of human behavior and the meanings that people assign to their experiences.

Qualitative research often employs techniques such as interviews, focus groups, and observations, allowing for open-ended responses and personal narratives. This helps researchers gain insight into the participants' perspectives and the context surrounding their experiences, making it particularly valuable for exploring complex psychological phenomena.

The emphasis on understanding rather than measuring aligns well with the nature of qualitative methods, affirming their role in capturing the intricacies of human behavior and thought processes.